ÿþ <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <link rel="stylesheet" type="text/css" href="../include/reset.css" media="screen" /> <link rel="stylesheet" type="text/css" href="../include/soundbites.css" media="screen" /> <link rel="stylesheet" type="text/css" href="../include/soundbites-print.css" media="print" /> <!--[if IE 6]> <link rel="stylesheet" type="text/css" href="../include/soundbites-ie6.css" /> <![endif]--> <link rel="icon" href="../include/favicon.ico" type="image/x-icon" /> <link rel="Shortcut Icon" href="../include/favicon.ico" /> <meta name="description" content="Create your own 30 second radio advert for Le Crunch and you and your team are in with a chance to win a state of the art Archos 7o Android Internet Tablet plus a ¬ 1000 prize fund worth of multimedia equipment for your school!" /> <meta name="title" content="Oui to Le Crunch - Sound Bites - Top Tips" /> <meta name="keywords" content="Oui to Le Crunch, Le Crunch Apples, Le Crunch Sound Bites" /> <script type="text/javascript" src="../include/jquery.min.js"></script> <script type="text/javascript" src="../include/jquery.metadata.min.js"></script> <script type="text/javascript" src="../include/jquery.swapimage.min.js"></script> <script type="text/javascript" src="../include/jquery.easing.1.3.js"></script> <script type="text/javascript" src="../include/soundbites.js"></script> <title>Oui to Le Crunch - Sound Bites - Top Tips</title> </head> <body> <div id="wrapper"> <div id="wrapperHeader"> <div id="headerLeft"><a href="../../index.html"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a><!--headerLeft--></div> <div id="headerCentre"><img src="../images/spacer.gif" width="510" height="190" alt="" /><!--headerCentre--></div> <div id="headerRight"><a href="../index.html"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a><!--headerRight--></div> <!--wrapperHeader--></div> <div id="wrapperLeft"> <div id="leftNav"><a href="/"><img src="../images/nav_home.png" width="85" height="30" alt="" class="swap {src: '../images/nav_home_f2.png'}" /></a><a href="../finalists/winners.html"><img src="../images/nav_thefinalists_f2.png" alt="The Finalists" width="240" height="34" class="swapImage t1" /></a><a href="../previous-winners/previous-winners.html"><img src="../images/nav_prevWinners_f2.png" alt="Previous Winners" width="240" height="34" class="swapImage t2" /></a><a href="../the-competition/the-brief.html"><img src="../images/nav_competition_f2.png" alt="The Competition" width="240" height="34" class="swapImage t1" /></a><a href="../the-prizes/more-information.html"><img src="../images/nav_prizes_f2.png" alt="The Prizes" width="240" height="34" class="swapImage t1" /></a><a href="../le-crunch-apples/core-facts.html"><img src="../images/nav_lecrunch_f2.png" alt="Le Crunch Apples" width="240" height="34" class="swapImage t2" /></a><a href="../making-your-ad/step-1.html"><img src="../images/nav_making_f2.png" alt="Making Your Ad" width="240" height="34" class="swapImage t2" /></a><a href="../top-tips/hints-and-tips.html"><img src="../images/nav_toptips_f2.png" alt="Top Tips" width="240" height="34" class="swapImage t3" /></a><a href="../for-teachers/resources.html"><img src="../images/nav_teachers_f2.png" alt="For Teachers" width="240" height="34" class="swapImage t1" /></a><a href="../contact-us/contact-us.html"><img src="../images/nav_contactus_f2.png" alt="Contact Us" width="240" height="34" class="swapImage t3" /></a><!--leftNav--></div> <div id="leftSub" class="deadline"> <p><strong>Wednesday<br />2nd March 2011</strong></p> <!--leftSub--></div> <!--wrapperLeft--></div> <div id="wrapperMain"> <div id="topNav"> <a href="hints-and-tips.html" class="button"><span class="on">Hints and Tips</span></a> <a href="resources-and-links.html" class="button"><span>Resources &amp; Links</span></a> <!--topNav--></div> <div id="mainContent"> <div id="mainContentHeading"> <img src="../images/title_topTips.png" alt="Top Tips" width="600" height="40" /> <!--mainContentHeading--></div> <div class="clear"><!--clear--></div> <div id="mainContentText"> <h1>1. The correct terms to use.</h1> <p>There are a number of terms which people writing advertisements commonly use on their scripts. These terms are abbreviations or shorthand, which make the script easier to read. The following are a few examples, which you might want to use in your scripts.</p> <p><strong>MVO  Male Voice Over / male actor</strong></p> <p><strong>FVO  Female Voice Over / female actress</strong></p> <p>It is a good idea to write a brief description of the type of person who is talking at the start of your script. For example, <em>FVO: (A cranky old woman, who moans about everything)</em>, or <em>MVO: (A lazy guy with a Dublin accent)</em>.</p> <p><strong>ANNCR  Announcer</strong></p> <p>This is usually the person who delivers the last line of an advertisement.</p> <p><strong>SFX  Sound Effects</strong></p> <p>Any extra sounds you want to add to make your advertisement sound more realistic, such as outdoor noises, someone coughing or a dog barking.</p> <h1>2. Keep within the time.</h1> <p>30 seconds means 30 seconds exactly. A useful tip to get the timing right is to write approx. 70 words for 30 second advertisement, including sound effects. Use a stopwatch to time your advertisement and check if it fits.</p> <h1>3. Use sound effects and voice-overs to set the scene.</h1> <p>Because people can&rsquo;t &ldquo;see&rdquo; a radio advertisement, they have to rely heavily on their imagination. Sounds effects help them to imagine what is going on. The fact that people can&rsquo;t see the action can work to your advantage because, while it is very unlikely that an international star would agree to do a radio advertisement for you, a good impersonator will work just as well.</p> <h1>4. Don t put in any more information than is necessary.</h1> <p>Keep your sentences short and snappy. Remember that you are talking to the audience, not writing and talking is usually more economical, especially if you are using slang.</p> <h1>5. Be topical.</h1> <p>This is a good technique because people respond better to issues that they are all familiar with. It also helps them to remember the product. However, this will only work if the link between the two is strong enough.</p> <h1>6. Mention the brand name more than once.</h1> <p>It is an advertisement for Le Crunch, after all. But don&rsquo;t bore people by having the brand name in every sentence.</p> <!--mainContentText--></div> <!--mainContent--></div> <!--wrapperMain--></div> <!--wrapper--></div> <div id="wrapperFooter"> <div id="footerLinks"> <div id="footerOne"><a href="http://agriculture.gouv.fr/" target="_blank" rel="nofollow"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a></div> <div id="footerTwo"><a href="http://www.franceagrimer.fr" target="_blank" rel="nofollow"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a></div> <div id="footerThree"><a href="http://www.beat102103.com/" target="_blank" rel="nofollow"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a></div> <div id="footerFour"><a href="http://www.redfm.ie/" target="_blank" rel="nofollow"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a></div> <div id="footerFive"><a href="http://www.i105107.ie/" target="_blank" rel="nofollow"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a></div> <div id="footerSix"><a href="http://www.i102104.ie/" target="_blank" rel="nofollow"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a></div> <div id="footerSeven"><a href="http://www.lapomme.org/production/charte.htm" target="_blank" rel="nofollow"><img src="../images/spacer.gif" width="100%" height="100%" alt="" /></a></div> <!--footerLinks--></div> <div id="footerNav"> <p>All rights reserved / <a rel="nofollow" href="../legal-information.html">Legal information</a> / <a rel="nofollow" href="../privacy-policy.html">Privacy Policy</a> / <a rel="nofollow" href="../disclaimer.html">Disclaimer</a><br />&copy; 2011 Sopexa Ireland Ltd</p> <!--footerNav--></div> <div id="footerCredits"> <a target="_blank" title="Website Design by Creative Nation" href="http://www.creativenation.ie"><img src="../images/butCN.gif" width="20" height="13" alt="Website Design by Creative Nation" /></a><a title="Website Development by IPAG (Ireland) Ltd" target="_blank" href="http://www.ipag.ie/"><img src="../images/butIPAG.gif" width="25" height="13" alt="Website Development by IPAG (Ireland) Ltd" /></a> <!--footerCredits--></div> <!--wrapperFooter--></div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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